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Pure farming 2018 radios series#

The partnership with FRI further helps achieve this goal of improving the lives of smallholder farmers through sustainable livestock production. Livestock health is a critical issue for so many in Northern, Coast and Western Tanzania and these radio programs can help extend the life-changing messages to thousands in the region,” says Mark Leclair, Farm Radio International’s Manager of Communications.Įlanco’s goal through EAGA is to enable more than 240,000 dairy and poultry smallholder farmers to access small sized quality products by 2020.

Pure farming 2018 radios series#

The results we saw from the first series of radio programming showed that there is real promise in this collaboration and we hope to see even higher listenership and impact this time around. This is relevant for Tanzania, considering that only 20 per cent of livestock farmers utilize extension services in the country. “Radio presents a major opportunity to scale the important work of Elanco on livestock keeping.

Livestock disease remains a significant threat to achieving food security in East Africa where currently 25 per cent of protein from farm animals is lost due to animal illness. “As an organization training livestock farmers since many years, when we saw the potential of FRI based on the pilot phase, where between 35 and 45 per cent of the listeners were women, we decided to join this initiative to reach more farmers via radio, especially women, who in many cases are the main livestock keepers in smallholder farms.” Wachira Mureithi, Chairman of the Ultravetis Group. “This initiative also has a strong gender component,” says Mr. The grant enables the registration, manufacturing and distribution of affordable high-quality veterinary products, along with intensive training initiatives for smallholder farmers and channel partners. The East Africa Growth Accelerator (EAGA) is Elanco’s first pure ‘Shared Value’ project which is made possible through a $3.1million grant from the Bill & Melinda Gates Foundation. This research is conducted to identify radio listenership preferences and knowledge gaps in livestock health before the radio program is produced.Įlanco’s support of the radio campaign with Farm Radio forms part of a ground-breaking project to provide sustainable development solutions to address food insecurity in East African countries – Tanzania, Kenya and Uganda.

The interactive radio approach that FRI has, together with the field support from our distributor Ultravetis Tanzania, will help us empower more farmers to improve the health of their livestock and produce more quality animal protein for their communities,” explains Maria Zampaglione, Elanco Corporate Social Responsibility Senior Advisor and project leader.įRI staff conduct formative research with livestock farmers in the Tanga region of Tanzania during the first phase of this project. “We wish to extend our radio series and impact to more areas in Tanzania. and repeats Sundays 7:30 to 8 p.m., starting June 29.

Mwanza: Jembe FM with frequency 93.7 FM every Saturday from 7:30 to 8 p.m.

and repeats on Monday 6: to 6:30 p.m., starting on June 27.

Arusha: Radio Sauti ya Inijili with frequency 96.1 FM every Thursday from 7:30 to 8 p.m.

and repeats on Saturday 8:45 to 9:15 p.m., starting on June 25th.

Dar es Salaam: Tumaini FM with frequency 96.5 FM every Tuesday from 8:30 to 9 p.m.

and repeats on Wednesday from 5 to 5:30 p.m., starting on June 22.

Tanga: Tanga Kunani FM with frequency 88.5 FM every Saturday from 8:30 to 9 p.m.

To maximize impact, the project is joined by Elanco’s distributor in the country, Ultravetis Tanzania Ltd. At the same time, Farm Radio will support and develop the capacity of local broadcasters during the production and airing phases of the livestock programs. Through radio programming, the project will support community livelihoods that rely on livestock with relevant information on disease awareness, prevention and treatment. The radio series will support and educate small-scale livestock farmers to manage the challenges around livestock health and wellbeing, supporting a drive to greater food security, livestock health and care in the region. It’s an expansion of our current partnership with Elanco. That’s why Farm Radio International is partnering with Elanco Animal Health Incorporated to launch a 12-week series of radio programming on animal health in Northern, Coast, and Western Tanzania. For livestock farmers, the health of their animals means the health of their families.